Sugarcane juice is highly perishable product. Juice cannot be stored under room conditions for long period, but can be stored in frozen condition at -20°C for about 6-8 months or more. But immediately after extraction, the colour tends to change from green to greyish or brownish due to enzymatic browning reaction. This is a most common chemical process occurs in all plant products due to the oxidation reaction of the enzyme polyphenol oxidase and invertases. This is not an appealing quality for consumers of sugarcane juice. Also when rind is not removed all the pigments in the rind also contribute to the juice colour change. But the rind has high amounts of functional nutrients which is lost when rind is removed. Therefore, ICAR-SBI has developed an improved novel process for extracting juice from sugarcane without removing rind and storing the juice under frozen condition for longer period without changes in colour and flavour, and other physical, biological and nutritional qualities. The frozen juice can be easily transported from one place to another without affecting the quality of juice. The frozen juice can be thawed whenever juice is required for consumption. Also frozen blocks can be used for production of various value added products whenever required without depending on the fresh juice. Also this juice can be used to make molded ice sticks, popsicles etc., for general consumption. Juice cubes made can be added to fruit juices, cocktails and other beverages.